Pink Pendulum
» Marketing to gays
As two gay women who had spent a lifetime of receiving cards with amendments made to the front or words changed from “boyfriend” to “girlfriend”, they decided to launch Britain’s first line in gay greetings.
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As two gay women who had spent a lifetime of receiving cards with amendments made to the front or words changed from “boyfriend” to “girlfriend”, they decided to launch Britain’s first line in gay greetings.