Hybrid Electric Vehicles
» Marketing to gays
Gay Americans favour hybrid electric vehiclesApparently, Volkswagen, Subaru, Volvo and BMW are seen as the firms that “extend the greatest outreach to the GLBT community through their marketing communications”. The said manufacturers have apparently tempted the GLBT buyer with an increased use of online and viral marketing because “this group relies heavily on both the internet (62%) and “word-of-mouth” (45%) advice when deciding which vehicle to purchase”.
Regarding hybrid electric vehicles, 51 per cent of GLBTs consider it worth paying the extra for the technology, compared with just 34 per cent of the non-GLBT population.
