Cumming All Over.
» Marketing to gays
Then there‘s the face and body product line, complete with its facetious advertising campaign that mocks both Calvin Klein ads and supermodel endorsements.
The success of Cumming the Fragrance — which, according to its promotional material, smells like leather, peat fire, burnt rubber and white truffle — has inspired the Cumming Off Buff scrub, the Cumming Clean cleanser and a soap — Cumming in a Bar — among others. The products are a collaboration with Christopher Brosius, an award-winning perfumer.
“For me, it was like a kind of art project,” he says, of the original idea for the fragrance. “The bottom line is it is something that I liked and would wear and would willingly endorse, but also I can subvert the whole thing of celebrity endorsements at the same time — I just thought that was the funniest thing.”
“In a way, it completely reflects my personality. I am being provocative, but I‘m also playing,” he says. “Dopey people don‘t get it. They say, ‘Why do you have a fragrance?‘ I say, ‘My name is Cumming. Don‘t you think that‘s funny?‘”
Alan Cumming taking over show business?
