Gay men & women read more weblogs than straights

Now, if the research was conducted properly, does it mean?

The survey found that gay people read blogs more often than their non-gay counterparts, with 27% of GLB adults frequently or occasionally seek out blogs versus 18% of heterosexual adults, and only 44% of GLB adults stating that they never read blogs as compared to 59% of heterosexual adults.

The Blog Herald: Gay people more likely to read blogs: survey