D.E.B.S.' Target Audience?

Demographic shocker:

Produced and distributed by Sony, D.E.B.S. was banned by the distributor from the majority of the North American LGBT film festival circuit.

Robinson told us that marketing screening tests suggested that the target audience for the film was straight black men, despite it being the first lesbian film to get a PG 13 rating. In spite of identifying this target audience, the film got an art-house cinema release in the US. What’s more it opened on the Dinah Shaw weekend, the largest US lesbian party event of the year.

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